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Holmes Hawks, Perry Visits Facebook, Internships Tweeted
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Balloons in Our Lives
Balloons in Our Lives
Balloons are a part of life. As children we threw water balloons in the heat of the summer, we begged for that special one the balloon man had at the zoo, or we squirted water into the clown’s mouth hoping to win a prize at the carnival.
Some of us remember the Good Year® blimp flying around football and baseball games with the scrolling messages and of course there is the Macy’s® thanksgiving day parade with so many large balloons being walked down the street.
Balloons have been a way to advertise for many years and for a lot of different things including but not limited to Presidential candidates, car dealerships, and many causes.
Small balloons that have been printed with a company’s logo/slogan are often seen at trade shows, fairs, and other events that tend to draw families. Large balloons can be seen from a distance and draw attention to where they are anchored.
7 ft. balloon with logo
The material for making large balloons like the ones that fly in the Macy’s® Thanksgiving day parade has to be non porous very much like the material an inner tube is made out of.
The design of a giant balloon goes from paper to a clay model and finally to a plastic mold. It is on this plastic mold that fabric pieces are laid out so a pattern for the larger pieces can be made.
Large balloons are constructed in sections creating chambers that will allow a balloon to have balance and keep flying if one of the chambers springs a leak. The Macy’s® Thanksgiving day parade balloons have automatic pressure release valves in case the sun is warm enough to make the 14,000 cubic feet of helium expand.
Balloons in Our Lives is a post from: Advertising Balloons
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Was Hiring Ted Willimas a Smart Choice For Kraft?
Branding consultant Rob Frankel isn’t a fan of Crispin Porter + Bogusky’s use of Ted Williams for its client Kraft.
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Caribou Coffee Bus Shelter Oven Warms Commuters
This is just what we need after all that snow and cold.
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Watch out for that Giant Balloon!
Watch out for That…Giant Balloon!
Giant balloons and advertising blimps are a very popular form of advertising. Who hasn’t been at a baseball or football game and seen a giant floating spaceship soaring through the air with such ease and grace? Or have you ever driven by a grand opening and seen that enormous balloon statue swaying in the breeze like seaweed in water? Businesses benefit by balloon advertising due to the large number of people it can reach in a short amount of time.
Giant Balloon – 25 ft. Statue of Liberty inflatable
17 ft. Advertising blimp with vertical banner.
Balloon advertising is very effective at special events. Events such as the Indianpolis 500, Brickyard 400, and the Superbowl have all been graced by the presence of advertising blimps. The reason why advertising blimps are so effective is because they connect with people at a time when they are having fun. Who hasn’t heard of the Good Year Blimp? The Good Year Blimp has become a household name due to its consistent appearance in American culture. People tend to stand at attention whenever they see a giant balloon with huge letters flying through the sky. Balloon advertising is a very direct form of advertising. The advertisement speaks for itself; there’s no need for spoken words or catchy phrases.
There are a lot of ways to advertise, and various types of advertising are dependent upon a lot of factors such as product involved and appropriate times to advertise. Balloon advertising is one effective way of advertising due to its very direct approach. The ease with which this form of advertising reaches a lot of people ranks it in a league all its own.
Giant balloons can get results for you!
Watch out for that Giant Balloon! is a post from: Advertising Balloons
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Security is Hot. Ads Are Sexy. And Microsoft Has $1 Billion For You
With GeoTrust, security never looked so hot. Or repulsive depending upon which button you click.
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Jersey Shore’s Sammi ‘Sweetheart’ Giancola to Launch Fragrance
Oh those Jersey Shore characters. They’re just everywhere these days aren’t they?
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Healthy Choice Gets Snarky
We’ve seen this approach many times before.
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Gay Parenting Supported With New Campaign
Non-profit organization The Pop Luck Club, which supports gay fathers in Southern California, is out with a new ad campaign
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Most Read Adrants Stories of 2010
Cats, breasts, little girls, Tehmeena Afzal, Twilight, SEO, law school, cheerleaders, stewardesses, time travel, guns, Christina Aguilera, men who smell like you want your man to smell like, Lindsay Lohan, thongs, six packs, cup sizes and, surprise, the use of sell to sell in advertising. That’s the list of topics that top the top stories here at Adrants for 2010.
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