During SXSW Interactive in Austin, Loopt, a location-based mobile service which launched a rewards program March 1, saw a 33 percent increase in check ins compared to the median over the past three weekends in Austin.
In a SXSW panel entitled Branded Entertainment: Do Brands Hurt Good Storytelling Proximity SVP Matt Di Paola said there is a fine line between selling and story telling.
In a SXSW panel which took on a refreshing discussion-based approach, one of the attendees made the point brands should be wary of paying an agency to use a free tool to speak the brand’s voice calling it a slippery slope and a waste of money.
If there seems to be a theme at SXSW this year regarding brands “going big,” that theme has played out in the panel sessions as well.
Day one at SXSW in Austin delivered on all expected fronts.
SXSW starts today and if yesterday was any indication, brands will have the biggest presence ever at the five day interactive conference in Austin.
From Lady Gaga to The Ting Tings and Lou Reed, musical artists have begun lending their talent and image to the promotional efforts of luxury brands.
From Lady Gaga to The Ting Tings and Lou Reed, musical artists have begun lending their talent and image to the promotional efforts of luxury brands.
Denver agency Cactus is out with new work for the Colorado Lottery.
Denver agency Cactus is out with new work for the Colorado Lottery.
