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EverydayActors Aims to Become iStockPhoto For Video
Toronto ad agency exec Kyle Hosick has launched EverydayActors, a site that ams to change the way video talent is sought. In a way, it’s like iStockPhoto for video. Creative types can source talent for their video needs. Users can … Continue reading
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Dick Reads ‘The Period’
So here’s a tale of two eReaders from E ink created by Boston-based Captains of Industry that aims to highlights the benefits E Ink screens over tablet-style LCD screens. Once you get past the chuckle of a guy named Dick … Continue reading
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The Soap Opera Gets A New Name: Native Advertising
Alright, alright, alright! We give up. We’ll write about native advertising. If there’s any one thing the advertising industry is good at, it’s putting a shiny new wrapper on something that’s been around for a very long time. Take, for … Continue reading
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The 12 Most Influential Brand Videos of 2012
This guest post is written by Allan Johnson, Content Strategist at Sharethrough, a native video advertising company. Prior to Allan’s time at Sharethrough, he was Director of Custom Content at Universal McCann. Brand video content is no longer the playground … Continue reading
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How Advertisers Failed Women in 2012
Miss Representation, an organization dedicated to ending sexism in media, has taken a look at sexism in advertising in 2012. The video calls out Carl’s Jr., Axe, Go Daddy, Teleflora, Hello Kitty, Dolce & Gabbana, Fiat, Barbie, Victoria’s Secret, Svedka, … Continue reading
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Skittles Let’s You ‘Create the Rainbow’ Yourself
Not quite Elf Yourself, not quite Doritos Crash the Super Bowl and not quite crowdsourcing, Skittles, with help from BBDO Toronto, has placed its 2012 Holiday commercial in the hands of consumers. Using a simplified, pick-your-own-character-and-scenario, people can selected prewritten … Continue reading
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Skittles Let’s You ‘Create the Rainbow’ Yourself
Not quite Elf Yourself, not quite Doritos Crash the Super Bowl and not quite crowdsourcing, Skittles, with help from BBDO Toronto, has placed its 2012 Holiday commercial in the hands of consumers. Using a simplified, pick-your-own-character-and-scenario, people can selected prewritten … Continue reading
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Elf Yourself Meets Red Bull Skydiving For Hurricane Sandy
On December 17, New York-based digital studio Click3X will, with a reverse Red Bull-style stunt, help raise money for Hurricane Sandy victims by launching The Great Milkillstokk as high as they can. This Milkillstokk dude is some kind of digitized … Continue reading
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What the Hell Are These Guys Excited About?
Watch this promotional ad from French pay TV channel Canal+ and see if you can guess what’s for before the ad ends. You’ve seen this activity before. But not exactly in the various scenarios the ad portrays. BETC Paris created … Continue reading
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Harvy Nichols Proves Looks Can Kill
In a hilarious scenario that illustrates the horror a woman experiences when another woman shows up to an event wearing the same dress, this DDB Adam & Eve video for UK designer Harvey Nichols pits two women against each other … Continue reading
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