Category Archives: Sales

As predicted, the industry is fulfilling the prophecy 2011 will become known as the year social media went mainstream. Following the recent acquisition of Powered Inc. by Dachis Group, Havas Worldwide has taken a majority stake in Colleen DeCourcy’s startup, … Continue reading →

As predicted, the industry is fulfilling the prophecy 2011 will become known as the year social media went mainstream. Following the recent acquisition of Powered Inc. by Dachis Group, Havas Worldwide has taken a majority stake in Colleen DeCourcy’s startup, … Continue reading →

Heated bus shelters, stupid banned Super Bowl commercials, Canada’s love for truth in advertising, Advertising Age’s hissy fit over banned Super Bowl commercials and more make up this week’s top stories on Adrants.

For Johnson& Johnson’s Pepcid AC, Barbarian Group, along with JWT New York, has launched Max My Dream, a site that transforms a visitor’s dreams into an animated experience which can be shared.

Geico, with help from The Martin Agency, is out with two new commercial which feature the Gecko character front and center.

Inflatable Advertising Man Inflatable Advertising Man: Catch the Eye and Keep The Customers Coming There are many methods of advertising but few are as dynamic as a floating balloon. The idea might seem too simple to be of value to … Continue reading →

If you’re into androgynous men with shaved chests and waif-thin models, you might like the new Versace Spring 2011 ad campaign.

Agency moves offices. Makes video. Makes statement. Gets all political. Carries big letters down the sidewalk.

Once again hyping their low fat menu items, Subway, with help from Proof Advertising, has launched Walk and Talk, a series of TV and radio commercials that try to find out why people frequent Subway.

Pivot Conference, launched last year with over 700 attendees, is getting a new editorial leader: Brian Solis.