Having trouble pronouncing some ad agency’s names? Well, never fear. The Agency Pronunciation Guide is here. Yes, it’s as stupid as it sounds but it’s mildly funny. And in case you’re wondering about the taxonomy of agency names, check out this infographic from British creative team Rob Donaldson and Joe Dennett.
The duo broke down agencies into five main categories (Founders, Alpha Numeric, Inanimate Objects, Place and Living Things) and several subcategories. Check out both the pronunciation Guide and the Agency Taxonomy below.