This Southern Comfort Ad Makes Us Long For A Fat Guy in A Speedo

southern_comfort_charm.png

It’s hard to follow up on a classic. And Southern Comfort’s original Whatever’s Comfortable ad, Beach, was, indeed, a classic. Wieden + Kennedy miraculously made a paunchy guy walking down the beach in a Speedo actually look cool.

That ad was followed by Shampoo and Karate and now we have Dance. Dance is all about a guy “dancing like the entire internet isn’t watching.” And we really shouldn’t bother watching because, well, it’s boring beyond belief and carries none of the original panache.

Sadly, it appears the campaign is now being dialed in which is a shame given the potential the original presented.

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This Southern Comfort Ad Makes Us Long For A Fat Guy in A Speedo

southern_comfort_charm.png

It’s hard to follow up on a classic. And Southern Comfort’s original Whatever’s Comfortable ad, Beach, was, indeed, a classic. Wieden + Kennedy miraculously made a paunchy guy walking down the beach in a Speedo actually look cool.

That ad was followed by Shampoo and Karate and now we have Dance. Dance is all about a guy “dancing like the entire internet isn’t watching.” And we really shouldn’t bother watching because, well, it’s boring beyond belief and carries none of the original panache.

Sadly, it appears the campaign is now being dialed in which is a shame given the potential the original presented.

This entry was posted in Advertising, Marketing, Sales, Uncategorized. Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>