Touting its U.S. edition, UK-based newspaper The Guardian has launched its first U.S. ad campaign. The paper is well known for its Three Little Pigs and Own the Weekend ads.
The Guardian partnered with BBH New York to launch #VoiceYourView, a campaign that merges the Guardian’s editorial voice with its strategy of open journalism.
The outdoor ad campaign uses the illustrations of Noma Bar to show both sides of a political issue. For example, individual freedom versus government regulation. The campaign also addresses internet privacy, gun control, women in the military and the use of condoms in the adult film industry. These illustrations will appear in New York, Chicago, Los Angeles and San Francisco as outdoor ads and mobile billboards. Each illustration represents one side of an issue and along with a second illustration which represents the opposite view.
People are encouraged to take a photo of the side they support and upload the photo to Instagram and/or Twitter using the hashtag #VoiceYourView.