We like Psyop. We like Clemenger BBDO. We do not like this new work the pair created for New Zealand-based shopper card, Fly Buys. Why? Because it makes no sense. Now, to be fair, we’ve never used a Fly Buys card so we may not completely understand its magical qualities but we’re pretty sure sliding a piece of plastic through a card reader isn’t going to make some animal’s life more enjoyable. But, hey, that’s just us.
Watch the spot and see if you can feel it.