Released over a month ago with literally no uptake on YouTube, this quirky video campaign for erectile dysfunction pill Dynafil from PharmaDynamics features an awkwardly smarmy Phil the Legend who’s recently got his mojo back after popping a few pills.
Phil, one of those guys who should never be overly confident and should always gracefully shrink into the background, has become overly confident with the ladies after having taken Dynafil. In the videos. we are treated to Phil’s cringe-worthy antics such as an attempt at witty reparte with a video store clerk and overly obsequious flirtation with a babe on the beach all while wearing shirts that are too tight and shorts that are too short.
We always wonder about the casting portions of these campaigns. After all, what would it be like to be told you are being cast because you are overweight, awkward looking and carry the natural smarm of a 70′s porn star?
Whatever the case may be, this dud’s got it in spades. The campaign was created by Saatchi & Saatchi Cape Twon