Recent research from Forrester reveals that consumers trust opinions and recommendations from experts 6x more than advertising when deciding what product to buy. But earned media is impossible to control and difficult to scale. Until now. Read this white paper, part of the Adrants Whitepaper Series, from inPowered and Marketing Evolution to understand how major brand marketers are leveraging their earned media, written by trusted category experts, to drive serious lifts in brand favorability, advocacy, and purchase intent and how they achieve ROI 7-14x campaign investment levels.
Download now! Unless, of course, you want to wander aimlessly through your day wondering why you decided not to become your organization’s earned media expert.