ESPN SportsCenter Ad Reduces Women to Candy-Loving Bimbos

espn_sports_center_raphael_nadal.png

Wieden + Kennedy is out with another ESPN SportsCenter spot. This one features U.S. Open winner Rafael Nadal as a lady magnet while ESPN personalities John Anderson and Bram Weinstein attempt to figure out Nadal’s secret. Alas, it has nothing to do with Nadal’s sexual prowess and everything to do with a tired stereotype that hot office bimbos can be motivated to do anything if you just give them a piece of candy.

This entry was posted in Advertising, Marketing, Sales, Uncategorized. Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>