Just a step above watching water boil, Domino’s has gone live with, well, Domino’s Live. The brand has outfitted a Salt Lake City Comino’s location with five webcams that allows people to view the pizza making process. Visitors to the site can also Like the brand’s Facebook page and have their name appear live on a screen in the store…which also has a webcam on it so the entire world can see as well.
Of the work, Domino’s CMO Russel Weiner said, “We at Domino’s have made continued efforts to open our doors and be as welcoming as possible. This is simply the next step, and we are very excited to merge the visual tradition and spirit of the pizzeria with today’s digital capabilities.”
Following this pilot program, the brand may roll out the program to other stores across the nation.