As the run up to the end of the world nears, more and more brands are capitalizing with various stunts and promotions. Swiss car maker SEAT placed the new SEAT Leon FR in an emergency survival box at the Winterthur main station in Switzerland. This car has features that protects it’s driver both actively and passively…which could come in handy Friday. As the brand advocates, “he perfect vehicle to make it to safety, in case of the apocalypse.”
Survival candidates can sign up for the car until 20th December 2012 at 12:12 over at seat.ch/maya. Should the world effectively end, the winner may keep the car. If not, he may keep the car until December 28th 2012.
Saatchi & Saatchi Switzerland created the stunt.