What’s a PSA without a good fart joke? That’s the tact BBDO Toronto and the Perlorian Brothers took when they created new work for the Ontario Ministry of Health’s Quit the Denial campaign.
The campaign introduces us to a girl who admits she is a social farter. In the PSA, she claims, “Just because I fart at parties now and then, it doesn’t make me a farter.” Our lass has no trouble at all letting it rip at parties, while dancing or talking to guys. And she has no problem approaches guys to ask, “Do you want to go outside for a fart?”
Of course, the whole approach points out social smoking is as ridiculous as social farting. But who really cares? The ad’s got a cute girl who can squeeze one out on command. And that’s kinda hot. OK, that’s as ridiculous as shaved pubes in the middle of the seventies. But we digress.
Anyway, our cutie is in denial of her wind whipping skills much like many a social smoker when asked, “Do you smoke?” The whole approach is wonderfully juvenile. After all, who doesn’t love a good fart joke every once in a while?