AT&T Says Mother’s Day is Not Complicated

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To celebrate Mother’s Day, AT&T is launching a special Mother’s Day version of its ongoing It’s Not Complicated campaign. The spot, entitled Big Hug,” will air Friday through Mother’s Day and features kids exclaiming that big hugs are better than small ones and that the best hugs come from Mom. It also invites viewers to create their own customized version of the spot by visiting www.ATTmothersday.com where they can send it as an e-card to their moms.

Get on it, people! There are only a few days left.

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