So for years everyone’s been singing the Social Media Hallelujah chorus. More recently, many have realized that’s social is not just about media but about the entire business. While it’s yet another in a long line of buzzwords, there is substance to this one.
Becoming a social business is much more than acquiring followers, likes, plusses and re-pins. It’s about enabling the entire business to function in what has become an interconnected, always-adapting, inbound marketing-based, social landscape where consumers (and other businesses) have come to expect instantaneous and personalized attention.
In this whitepaper, part of the Adrants whitepaper series, Hootsuite provides eight tips brands can implement in order to progress from “doing social media” to becoming a full fledged social business.
Download the whitepaper now and learn how you can transform your brand into a social business.