10 Examples of Brands Newsjacking the Academy Awards

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So while Advertising Age is critiquing the $1.6 million commercials that ran during the Oscars last night, we thought we’d take a look at something a bit less expensive and a bit more inventive — the real-time newsjacking that occurred last night during the broadcast.

Newsjacking refers to the practice of capitalizing on the popularity of a news story to amplify your sales and marketing success. The term was popularized in David Meerman Scott’s book Newsjacking: How to Inject Your Ideas into a Breaking News Story and Generate Tons of Media Coverage.

Check out the full list here in an article we wrote for HubSpot.

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